SimpliSafe
Case study
About Simplisafe
SimpliSafe is an American home security company based in Boston, Massachusetts. The company produces and sells self-installed wireless security systems
Simplisafe worked with Smplcty in two different phases. Phase one is about their e-commerce analytics and attribution model. To solve this problem, Smplcty provided customized dashboards that show them the correct conversions.
The second phase of the challenge involved their migration to another platform and Simplisafe didn’t know which data points were going to be transferred, later affecting the outcomes in reports. The task was to finish the migration as smoothly as possible.
The results of the implementations were that Simplisafe was now able to look at several dashboards and see the conversion numbers. Furthermore, the migration was handled successfully.
S (situation)
T (task)
A (action)
R (result)
SimpliSafe’s e-commerce analytics team was facing a challenge as their data was not calculating certain aspects of their attribution model.Simplisafe was migrating from one platform to another, they didn’t know which data points were going to be transferred, which reports will be affected by this etc.
Creating such dashboards that show them the correct conversions. Complete the migration smoothly.
Smplcty performed heavy data engineering to put documentation together and organize the data lake, plus Smplcty worked with Simplisafe’s analysts to train them on how to use the organized data.
SimpliSafe had a bunch of dashboards on which they could clearly see the conversion numbers. Also, their migration was handled very successfully.
