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Data · Analytics · AI

Turn data into decisions that move the business.

SMPLCTY helps executives turn fragmented data, manual analysis and underused AI into decision systems that improve performance and speed to action.

Decision system · live viewSchematic
Schematic of a decision system: raw signals are structured, passed through forecasting, propensity and optimization models, resolved at a single decision point, and tracked as a measured outcome.FORECASTPROPENSITYOPTIMIZERMODEL LAYERDECISIONOUTCOME · INDEXEDRAW SIGNALSTRUCTUREDANALYSISACTION

Talk to Data

> which accounts are most likely to expand next quarter?

ranked accounts · drivers · confidence · sources named

Selected organizations we’ve supported

  • Pfizer
  • GSK
  • Walmart
  • Vodafone
  • Johnson Controls
  • ghSMART
  • SimpliSafe
  • Croud
  • Regus
  • siParadigm Diagnostic Informatics
  • RethinkFirst
  • Zid
  • GP Tech
  • Ashlin Management Group
  • Chapman Partnership

Data-to-Value Assessment

Where is value getting stuck?

See where your organization stands across six dimensions of Data-to-Value readiness—and identify the constraint worth fixing first.

In about 7 minutes, identify your strongest areas, biggest constraint, and recommended first move.

  • Your Data-to-Value profile

    Six dimensions, scored and compared.

  • Your biggest constraint

    The dimension holding back the rest.

  • A recommended first move

    The change worth making next.

Get My Data-to-Value Profile

About 7 minutes · Immediate results

Sample profile0–100 readiness
  • Business Alignment

    72
  • Data Foundations

    58
  • Measurement

    64
  • Analytics & AI

    46
  • Decision Integrationconstraint

    31
  • Value Realization

    40

Illustrative example using representative data.

How we work

Built around the decision, not the dashboard.

  1. 01

    Business question

    What is being decided, by whom, and at what stake

  2. 02

    Trusted data

    Sources, definitions, controls, lineage

  3. 03

    Analytical logic

    Metrics, models, optimization, AI

  4. 04

    Decision product

    Where the choice is actually made

  5. 05

    Feedback

    Adoption, accuracy, financial effect

  1. 01

    Frame the decision

    Outcome, decision maker, cadence and economic stake.

  2. 02

    Establish trust

    Data, definitions, controls and governance to rest on.

  3. 03

    Generate intelligence

    The analytics, models, optimization or AI required.

  4. 04

    Deliver into the workflow

    The product people use at the moment of choice.

  5. 05

    Measure value

    Adoption, decision speed, accuracy and financial effect.

What we do

Four services, one continuous capability.

Advisory, analytics, AI and engineering in one team, so organizations do not have to bridge strategy and technical implementation themselves.

01Where value is, and in what order

Data, Analytics & AI Strategy

Establish where data and AI can change a business result, then set the sequence, ownership and operating model required to get there.

  • Decision and value mapping
  • Analytics and AI roadmap
  • Data & AI operating model
  • Investment and prioritization logic
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02Signals to decision, in one interface

Decision Intelligence Systems

Put trusted, timely intelligence into the workflow where the choice is actually made — not in a report that arrives afterwards.

  • Decision products and applications
  • Executive and functional intelligence
  • Alerting and recommendation logic
  • Adoption and measurement design
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03Modelling tied to a named decision

Advanced Analytics & AI

Move past description into prediction, recommendation, interaction and responsible automated action against a defined decision.

  • Predictive and forecasting models
  • Recommendation and optimization
  • Governed LLM interfaces
  • Speech and conversation intelligence
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04Sources → governed layer → analytics & AI

Data Foundations & Governance

Build the trusted foundation analytics and AI depend on: defined metrics, reliable pipelines, clear ownership and demonstrable lineage.

  • Data architecture and engineering
  • Metric definition and semantic layers
  • Data quality and controls
  • Governance and stewardship
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Talk to Data

Ask your business questions in plain language.

A governed conversational layer we implement inside your data environment: answers carry the metric definition, the source and the lineage behind them.

InteractPlain-language questions

> where did margin move last quarter, and why?

Margin −1.4 pts, concentrated in two service lines.

sources: finance warehouse · governed margin definition · v4

Answers carry lineage. Unresolved fields are flagged, not filled.

Questions asked in plain language, answered with lineage.

PredictForecast & probability

What is likely next, with the confidence attached to it.

RecommendOptions → one action
01Option A
02Recommended
03Option C
04Option D

Ranked by expected value, constraint fit and confidence

Competing options resolved into a prioritized next step.

Why SMPLCTY

Senior practitioners stay close to the work.

Strategy, analytics, change and implementation are led by experienced practitioners who stay engaged from defining the problem through implementation.

What decision needs a better system behind it?

Bring us the decision, the business stakes and what is currently getting in the way. We will help determine the data, analytics, AI and workflow required to improve it.