Data-Driven Growth Strategy with Early-Stage Startup


In 2018, Zid was an early stage startup disrupting the ecommerce industry in the MENA Region (now a pioneer with a valuation in the high eight figures), they needed to showcase their growth potential to investors, as well as get insights for their business development strategy. 


We partnered with the founding team and built growth projection models by customer segmentation and geo location. Using predictive analytics to highlight the best areas for future growth, allowing them to show projections based on historical performance.

How Smplcty helped?

Zid was able to use the models we built to raise a funding round of $2M USD focusing on the strategic direction presented in the data-driven growth strategy.